Historical context of radio advertising in the 1920sOrigins and early milestones of radio advertising in the 1920sAcross the jittery dawn of broadcasting, a statistic matters: by 1925, more than 300 stations filled the dial, turning parlour chatter into...
Targeting and Audience in Radio AdvertisingUnderstanding the target listener demographicsIn South Africa, 75% of radio listeners say ads that reflect local life stay memorable longer—the kind of truth you hear in a cattle yard, a town square, and the kitchen at dawn....
Foundations of a strong radio show introAudience analysis and expectations for radio openingsIn South Africa's crowded airwaves, the opening seconds decide who stays and who flicks to the next station. A strong radio broadcast intro sets tone, promise, and pace in one...