Smartphone-based radio broadcasting: a practical outlineGetting Started with Mobile Radio BroadcastingSouth Africa's listening habits are shifting; mobile streams now account for more than a third of daily radio time. The idea of a studio in your pocket is no longer a...
Strategic framework for radio ads in the film industryAudience profiling and targeting for cinema radio campaignsIn the theatre between scenes, a well-timed radio ad for movies can become a beacon in the dim glow of a South African cinema queue. A veteran copywriter...
Understanding Radio Advertising CostsWhat Is Included in Radio Ad CostsSouth Africa's airwaves remain a surprisingly intimate marketplace, where a well-chosen spot can move minds more reliably than a glittering banner. "Radio is the theatre of decisions," a seasoned...
Overview and Context for Altomex Ad Three Thousand One Hundred Ninety-NineWhat is the Altomex Ad model?Overview: In the loud carnival of South Africa's airwaves, memory is the currency. "You don’t own the airwaves; you own the memory!" an SA ad veteran quips, and the...
Radio Political Advertising: Strategy and PlanningAudience targeting and segmentationA recent South Africa poll indicates 62% of voters recall radio political ads after a single listen, a reminder that sound often speaks louder than screen! Strategy and planning hinge...
KMFM radio advertising cost: overview and influencing factorsWhat determines KMFM advertising costsSouth Africa still sees radio capture attentive audiences during the commute, delivering quick brand recall. The kmfm radio advertising cost varies, but the value lies...
Understanding the pricing landscape for radio advertising in UgandaPricing models used by Ugandan radio stationsIn Uganda's airwaves, a single 30-second slot can ripple through the dawn drive and linger in the afternoon buzz. The landscape for radio advertising rates...
Radio broadcasting in the colonial era: an SEO outlineOrigins and early experiments in colonial radioA single crackle stitched distant farms to the glow of a Cape Town studio, turning vast plains into shared listening rooms. In those moments, listening was both...