Strategic framework for radio ads in the film industryAudience profiling and targeting for cinema radio campaignsIn the theatre between scenes, a well-timed radio ad for movies can become a beacon in the dim glow of a South African cinema queue. A veteran copywriter...
Understanding Radio Advertising CostsWhat Is Included in Radio Ad CostsSouth Africa's airwaves remain a surprisingly intimate marketplace, where a well-chosen spot can move minds more reliably than a glittering banner. "Radio is the theatre of decisions," a seasoned...
Overview and Context for Altomex Ad Three Thousand One Hundred Ninety-NineWhat is the Altomex Ad model?Overview: In the loud carnival of South Africa's airwaves, memory is the currency. "You don’t own the airwaves; you own the memory!" an SA ad veteran quips, and the...
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