Understanding Radio Advertising CostsWhat Is Included in Radio Ad CostsSouth Africa's airwaves remain a surprisingly intimate marketplace, where a well-chosen spot can move minds more reliably than a glittering banner. "Radio is the theatre of decisions," a seasoned...
Overview and Context for Altomex Ad Three Thousand One Hundred Ninety-NineWhat is the Altomex Ad model?Overview: In the loud carnival of South Africa's airwaves, memory is the currency. "You don’t own the airwaves; you own the memory!" an SA ad veteran quips, and the...
Radio Political Advertising: Strategy and PlanningAudience targeting and segmentationA recent South Africa poll indicates 62% of voters recall radio political ads after a single listen, a reminder that sound often speaks louder than screen! Strategy and planning hinge...